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Seeing the Forest for the Trees

Visualizing Platformization and Its Governance

J. F. T. M. van Dijck

‘The complexities of platforms are increasingly at odds with the narrow legal and economic concepts in which their governance is grounded. This article aims to analyze platformization through the metaphorical lens of a tree to make sense of information ecosystems as hierarchical and interdependent structures. The layered shape of the tree draws attention to the dynamics of power concentration: vertical integration, infrastructuralization, and cross-sectorization. Next, the metaphor helps to revision the current patchwork of European regulatory frameworks, addressing the power asymmetry between citizens and the data-driven systems through which their daily practices are governed. Finally, the platformization tree serves to identify points of intervention that may inform European regulatory bodies and policy-makers to act as agents of change. Taking a holistic approach to platformization, this visual metaphor may inspire a set of principles that reshapes the platform ecosystem in the interest of society and the common good.’

Kind Diagrams; Information Graphics
Author J. F. T. M. van Dijck
Designer F. N. van der Vlist
Publication Date 2020, July 8
Journal New Media & Society (NM&S)
Pages 19
Illustrations 2
Publisher SAGE Publications (Thousand Oaks, CA, United States)
Identifier 10.1177/1461444820940293 [part of]; 978-0190889777 [part of]

Related Date Modified ↧ Description
[Parent Directory]
Part of ISBN: 978-0190889760
Part of ISBN: 978-0190889777
2018-11-02 The Platform Society Diagrams
Part of DOI: 10.5117/9789462984615
Part of ISBN: 978-9048535293
Part of ISBN: 978-9462984615
2016-11 De platformsamenleving Diagrams