Studio @ NN DE Café – De upcoming professional op locatie

The exhibition space at the NN DE Café. The space is used to work as well as to meet with people or invite them for a cup of coffee.
The exhibition space at the NN DE Café.
The exhibition space at the NN DE Café during the opening.
The exhibition space at the NN DE Café during the opening.
Introductory text and general information on the twelve participants and exhibition.
Close-up of the introductory text and visual symbols. Each participant has a series relevant symbols attached to his name, which are used in the other components as well.
Moveable cabinets on wheels are used to present the work of each artist or designer.
Moveable cabinets on wheels are used to present the work of each artist or designer. A video display shows animations and motion design projects by Amanda Nedermeijer.
Moveable cabinets on wheels featuring the work of Dennis van Gaalen, Eline Wieriks (back side), Saskia Kappers and Manolya Isik (back side).
Fashion designs are presented right next to the window for passengers to view.
Moveable cabinets on wheels featuring the work of Dennis van Gaalen, Eline Wieriks (back side), Saskia Kappers and Manolya Isik (back side).
Descriptions for each artist or designer provide personal information (using the visual language of symbols), background, current endeavours and future ambitions.
Contact information for each of the participants. In addition, for each participant a symbol is added to signify whether he or she likes to drink coffee or tea, or both.
The exhibition space at the NN DE Café with coffeetables and lounge groups in the background.
Extending over eightteen meters, the design by Job Taks visually connects the café to the art space. The wall presents thousands of Google Search results for the query “koffie” [English: “coffee”].
Info
Title: Studio @ NN DE Café
Subtitle: De upcoming professional op locatie [English: The Upcoming Professional on Location]
Type: Exhibition
Type.date: 1 Oct. 2013 – 10 Mar. 2014
Type.place: Nationale-Nederlanden Douwe Egberts Café, Stationsplein 25, 3013 AJ Rotterdam, the Netherlands
Commissioner.name: W. (Wendeline) Thole; C. F. (Charlotte) Rommerts
Commissioner.affiliation: Art Management Insurance, ING Collection Insurance & Investment Management EurAsia, ING Group
Designer.name: F. N. (Fernando) van der Vlist
Contributor.name: Exhibited projects by C. (Cindy) Bakker; R. (Romy) van Eijk; D. (Dennis) van Gaalen; M. (Manolya) Isik; S. (Saskia) Kappers; A. (Amanda) Nedermeijer; T. (Thomas) de Rijk; M. (Mylène) van de Sande; J. (Job) Taks; E. (Eline) Wieriks; N. (Noortje) Zijlstra
Contributor.affiliation: Cindy Bakker; Romy van Eijk; Studio Inherent; Manolya Isik; Saskia Kappers; Amanda Nedermeijer; Thomas de Rijk; Mylène van de Sande; Job Taks; Noortje Zijlstra
Description: Contemporary creative professionals are creative managers, promotors, administrators and organisers all at the same time. This means that these creative professionals need to present themselves professionally, as well as remain distinctive in their creative practice. Studio @ NN DE Café contributes to this new form of creative entrepreneurship by functioning as a platform of opportunity, offering a space of possibilities. joins in the mission of the Willem de Kooning Academy to create pioneers that maintain a close relationship with society.
In this exhibition, twelve artists and designers from a variety of disciplines express and present themselves in a unique way. The value, then, lies in its potential of linking people from different backgrounds, and with different personal trajectories, together. Consequently, the challenge is to find ways in which the specific (and often unique) skills and qualities of these creators can be highlighted, while still maintaining a sense of overall visual and structural consistency.
Central to the graphic design is a set of visual symbols that aim to communicate information about these qualities and skills. These symbols function as matching receptors, in that they offer visitors a set of anchors from which they may find out more about the creator of the presented work, and potentially use these as a conversation trigger or a way of getting in touch with the right people. Similarly, tag clouds on top of each moveable cabinet fulfill a role as beacons of information, highlighting and describing (aspects of) the presented works. As such, these tags or keywords form an additional component to infer meaning from the work and its creator.
Printer: Platform P
Printer.place: Rotterdam, the Netherlands
Date.opening: 6 Oct. 2013, 13:00
Date.exhibition: 1 Oct. 2013 – 10 Mar. 2014
Language: Dutch (The Netherlands)
2012– fernandovandervlist.nl
v1.2.30